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    UCM's 50th Birthday Party

    Thank you for celebrating our 50th birthday with us in Market Court. Cheers to 50 years!

    Retail Partners

    To celebrate Upper Canada Mall’s 50th, we’re taking a trip down memory lane with some never-before-seen archival photos of the shopping centre. Since opening our doors on May 1, 1974, we’ve witnessed the transformation of both our community and the shopping experience offered. Join us for a nostalgic journey back to the early days of UCM and see how the centre has continued to evolve over the years.

    Follow @UpperCanadaMall to enjoy more of these moments from the past, and don’t forget to share your memories with us #UCM50


    On May 1, 1974, Upper Canada opened its doors with a grand opening ribbon cutting ceremony and welcomed 55 stores including Simpsons-Sears & Zellers. The mall created 700 jobs for locals. At the time, Newmarket’s population was a modest 22,000.


    Upper Canada’s first expansion was kicked off with a Sod Turning Ceremony. This expansion included 169,000 feet of retail space added and a food court with Phase 1 opening in 1989.


    The late 80’s and early 90’s saw a significant period of expansion. Phase 2 opened in March 1990, adding another 170,000 square feet, bringing Upper Canada to over 800,000 square feet. This expansion created over 1000 full and part time jobs for locals. It also saw the opening of the infamous food court play park! Other notable arrivals in the 90’s included an Eatons department store.


    A new play park was introduced in 2005. Made of foam, it was one of the safest in Canada! Along with the new play park came Marty the Mall Moose – Upper Canada’s mascot. In 2007, Upper Canada expanded by another 100,000 square feet and welcomed dominant fashion retailers H&M, Sport Chek, lululemon athletica, and Sephora.


    The 2010s saw immense growth for Upper Canada. In 2017, redevelopment plans for the former Target location were announced. The redevelopment included the introduction of a one-level, 64,000 sq. ft. Sport Chek location, a 40,000 sq. ft. first-to-market Food Market concept, a new two-level feature court space and a 35,000 sq. ft. vertical expansion. Market & Co. opened on September 7, 2018 and offered guests diverse culinary experience with a mix of food vendors and eateries, including full-service restaurants.


    Today, Upper Canada is a vibrant, community hub offering guests the best in fashion, food and lifestyle brands. Now at over 1,000,000 square feet – we are just getting started!

    Birthday Offers

    Celebrate your birthday with us! Here is a list of Upper Canada Mall retailers who have offers exclusively available on your special day.

    Aerie – Sign up for RealRewards and receive a $5 birthday reward.

    ALDO – Receive 20% off on your birthday when you sign up.

    American Eagle Outfitters – Sign up for RealRewards and receive a $5 birthday reward.

    Ardene – Special birthday offer when you sign up.

    Baskin-Robbins – Buy a 2.5oz scoop or 3oz soft serve cone and get the second one free on your birthday when you sign up.

    Build-A-Bear Workshop – Pay your age when you sign up as a Bonus Club member.

    Call It Spring – Subscribe to emails and receive a special treat on your birthday.

    Caryl Baker Visage – Members receive 50% off.

    Claire’s – Sign up for a birthday surprise.

    Cultures – Free sandwich 5 days before or on your birthday.

    Dynamite – Sign up to receive a birthday treat.

    Freshly Squeezed – 10% off on your birthday.

    GAP – Free surprise gift during your birthday month once subscribed.

    Garage – Receive 30% off on your birthday when you sign up.

    Hillberg & Berk – Sign up for the loyalty program and receive 100 points on your birthday.

    Hudson’s Bay – Become a member and receive $10 off your next $50+ purchase.

    Kernels Popcorn – Sign up for a points card and receive 500 points for your birthday after purchase.

    L’Occitane en Provence – Receive a free gift during your birthday month with any $60 purchase.

    Laura – Exclusive birthday offer once signed up for Style Rewards.

    MAC Cosmetics – Become a member a receive one free birthday gift.

    Michael Kors – Become a member and receive a birthday reward.

    New York Fries – Free regular size fries on your birthday once subscribed.

    Old Navy – Free surprise gift during your birthday month once subscribed.

    Pandora – Join the loyalty program and receive 10% off a birthday treat.

    Score Pizza – Sign up for the loyalty program and receive a free birthday meal.

    Sephora – Become a Beauty Insider and receive a birthday gift during your birthday month.

    Shoppers Drug Mart – Become a member and receive a coupon for 8,000 Optimum points. Treat yourself to a free makeover or beauty consultation as well.

    Starbucks Coffee – Members receive a free drink on their birthday.

    Subway – Receive a free cookie when signed up on the Subway app.

    Sunglass Hut – Loyalty members receive a special birthday offer.

    Swarovski – Receive 15% off on your birthday.

    The Body Shop – Receive a $10 reward during your birthday month.

    Tim Hortons – Surprise free treat for rewards members on their birthday.

    Yogen Fruz – Receive 5,000 points on your birthday.