The Season Ahead Starts Here | Upper Canada Mall

Discover your next moment, style or opportunity at Upper Canada. A new season brings new routines, fresh starts and endless possibilities. Whether you're heading back to school, back to routine or simply ready for what's next, the season ahead is yours to make your own. Seven themes inspired by the feelings, needs and possibilities that come with a fresh start. Whatever the season ahead looks like for you, choose the theme that resonates most at our Take What You Need installation in Market Court. Tear one away and take a little of what you need with you into your new routine. Then, continue your journey and discover each theme at stops throughout the centre. This year, Upper Canada is partnering with Victim Services of York Region to support their Back-to-School Initiative.

Your Journey to the Season Ahead

How it Works

Start your journey.
Pick up your passport at Guest Experience or the Take What You Need installation in Market Court.
Explore the season ahead.
Visit each stop along the journey and discover the themes of the season ahead.
Make a difference.
Keep the momentum going by supporting Victim Services of York Region’s Back to School Initiative. Donations can be made at Guest Experience.
Enter to win.
Complete the tear-away entry on the back of your passport and return it to Guest Experience for your chance to win a $500 Upper Canada Gift Card.

Take What You Need Wall

Discover the installation in Market Court including seven themes inspired by the feelings, needs and possibilities that come with a fresh start. Plan your visit and take what you need for the season ahead.

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The Season Ahead Guide

A new season brings new routines, fresh starts and endless possibilities. Whether you’re heading back to school, back to routine or simply ready for what’s next, the season ahead is yours to make your own.

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Meet The Meet the People Behind the Looks

Meet the local faces bringing The Season Ahead Starts Here to life. Get to know each of our community models and discover a little more about the people behind the campaign.

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Victim Services of York Region

Keep the momentum going by supporting Victim Services of York Region’s Back to School Initiative. Donations can be made at Guest Experience.

Learn More

Take What You Need Wall

Learn More

How it Works

Start your journey.
Pick up your passport at Guest Experience or the Take What You Need installation in Market Court.
Explore the season ahead.
Visit each stop along the journey and discover the themes of the season ahead.
Make a difference.
Keep the momentum going by supporting Victim Services of York Region’s Back to School Initiative. Donations can be made at Guest Experience.
Enter to win.
Complete the tear-away entry on the back of your passport and return it to Guest Experience for your chance to win a $500 Upper Canada Gift Card.