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  • Home Blog 12 Female-Led Style Brands To Shop Now

    12 Female-Led Style Brands To Shop Now

    Chances are you have a female entrepreneur to thank for your favourite fashion and beauty brands. Women are the amplifying voices of top style and wellness influencers.

    In honour of International Women’s Day on March 8th, here are some of our favourite female-led brands to shop, continue to invest in, and love, including some local small-business favourites from the communities around us.

    Jenny Bird

    The Toronto-based designer is adored for her modern, innovative jewelry designs. Celebrities like Ashley Graham, Mindy Kaling, Issa Rae, and Kendall Jenner love Bird’s sleek styles, which boast an architectural flair, and are statement pieces without being in-your-face bold. Bird’s hoop earrings, chain necklaces and bracelets are always fan favourites.

    Charlotte Tilbury

    Darlings, if you’re not on the Charlotte Tilbury beauty train what are you even doing? Celebrity makeup artist Charlotte Tilbury has made red carpet glam accessible to everyone with her makeup and skincare line that’s all about the glow up. She built her brand on Instagram, and it’s the channel to tune into for all the latest beauty news and product drops—don’t miss a minute!


    This cult haircare brand is the creation of celebrity hairstylist Jen Atkin. With years of beauty industry experience, Atkin saw a void in the haircare market of products that were effective, easy to use, and designed for all hair types and textures. Though OUAI began life as line of hair products in 2016, it’s now expanded to a full lifestyle range including body, hand, fragrance, and candles.


    Founded in 1984 by the Hill family in Vancouver, the company has been led by President and COO Jen Wong since 2015. Wong started at Artizia as a style advisor in 1987 and quickly climbed the ranks to assistant store manager, to manager, to vice-president of operations, to COO in 2007 then on to her current position. Wong shared in a recent interview with Forbes her employee team is 85% female. You already knew Artizia was one of coolest retailers in Canada, but fact it’s female-led COO makes it even cooler.


    Heather Reisman is the founder, chair, and CEO of Indigo, and has singlehanded transformed lifestyle shopping. What started as a bookstore has grown into a one-stop-shop for everything from home décor essentials and accessories, paper goods, games, and children’s toys. We have Reisman to thank for getting us reading and bringing pleasure back to shopping with Indigo’s stylish retail stores.


    Montreal entrepreneur Sophie Boulanger founded her fashionable eye wear company in 2011 when she saw a lack of style savvy and affordable eyeglasses. There are now over 30 BonLook stores across Canada. We love that BonLook is always introducing cool new styles of glasses and sunnies every season, and that they’ve done some cool celebrity collabs with actor Abigail Spencer and Olympian Tessa Virtue.



    Harvard Business School grad Sarah Krauss founded the iconic brand of water bottles in 2010, investing her own money to start the company out of her Manhattan brownstone. When O, The Oprah Magazine featured S’well, the business exploded, and it has become one of the most important and successful brands in the realm of sustainability today. As you likely know, you can never have too many S’well bottles, and they are a great gift to give!


    This cult skincare line was launched by Vicky Tsai in 2009. Tsai financed the company’s first product—the now iconic Aburatorigami Japanese Blotting Papers—by selling her engagement ring, her car and moving back in with her parents. Tatcha is now a gold standard in the skincare world and loved by celebrities including Meghan Markle and Maggie Gyllenhaal.

    Local Favourites

    Showing support for our community, and the local female-led businesses that are a part of it, is incredibly important to us.We believe in championing women every-single-day and buying regularly from these shops is a wonderful way to do it.


    Clothz is dedicated to helping women look and feel good in the clothes they have in their wardrobe. Shop brands such as Saxx Underwear, Mavi Jeans, Silver Jeans, Billabong, Levi’s, Good American, C’est Moi, Dex Clothing and many more!


    LEVEL Laser Med Spa

    Wellness has become more important than ever before as we prioritize self-care, along with our physical and mental health. Women-led spas like LEVEL Laser Med Spa are tapping into those needs and helping provide the right tools and options.

    Level Med Spa

    Humble Roots Organic

     Humble Roots Organic, owned by Sarah and Tiffany, demonstrates how two holistic nutritionists came together to create delicious food for the body.

    Humble Roots Organic

    Olive Oil Co.

    Olive Oil Co., owned and operated by Denise, has utilized her corporate background to open three shops, which have garnered her well-earned recognitions such as New Business of the Year and Small Business of the Year.

    Olive Oil Co.

    Now that we have inspired you with the stories of these amazing female entrepreneurs and all that they do, check out our ShopNow feature to find the perfect fashion and beauty essentials for the season.


    Also, share the love with your best friends via an Upper Canada gift card  to let them know how grateful you are for their support in your life.


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